Branding & Identity
** No cows were hurt in the making of this entirely Photoshopped image
However the meaning does apply; how to get your name out there and to make it stick. I don't personally feel that branding your logo in the back of a bovine will bring you any additional business, but a good, solid logo, complimentary website, letterhead and effective marketing should get you quite a bit further.
How do I know if I'm being effective?
Three words: research, research, research. How recognizable is your logo to your existing clients? This will help gauge whether it's recognizable to potential clients. Are you in a consumer's initial list of choices when needing a product or service you provide? What was your total investment in advertising last quarter/year and what was the outcome? Was their increased traffic to your website as a result? Answering these questions will help know whether your spending time and resources in solid marketing investments.
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Do I need a new logo for my business?This is always a tough question to answer if the proper research has not been done. More often than not, your logo is probably okay if it's gained recognizability which is one of the main purposes of a logo. Sometimes, it's beneficial to "freshen up" a logo, especially if it was made using the trends of a specific decade and is outdated from a design standpoint. And, other times, it may be wise to get a new logo if your logo isn't portraying your company well or you plan to attract a new set of clients. Lack of recognizability does not always equate to a "bad logo!" Let us evaluate! » |
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What does branding consist of?The purpose of a branding campaign is cohesiveness throughout. The more looks (impressions) a consumer has, the more brand recognition you will receive. As a starting pint, your logo should be consistent on all letterhead, business cards, marketing material and on your website. If you logo has changed, the design of your website may need adjusting to support your logo and services. As mentioned on our website page, your website is a digital, constantly accessible business card and is usually the first place potential consumers will look. Make sure it's selling you well, 620 Studio can help. |
