Screen Printing Supply E-Commerce Rebuild

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Case Study

The Problem

River City Graphic Supply's original e-commerce site was built on an open-source platform with limited security support and an inflexible templating system.

The Solution

Migrating their data from the old system to ExpressionEngine with the CartThrob e-commerce framework, we transformed the basic template design to a fully custom online store. Utilizing ExpressionEngines member system, all customers can create an account saving their billing and shipping information for future purchases, displays their order history with the ability to reorder with a single click. CartThrob offers native reporting for purchases and inventory with automated email notifications for authorized purchases and when their order has been shipped.

Key Features:


One Year after Launch

Launch date: Feb 19, 2014

One year after the complete site redesign, we took analytic metrics to see the progress. An increase in pageviews and a decrease in the overall bounce rate had a direct relation to an overall increase in brand recognition and online product sales.

Site Usage Metric Feb 2013 - 14 Feb 2014 - 15 % Change
Pageviews (homepage) 1,430 12,582 +779.86%
Unique Pageviews 1,173 10,095 +760.61%
Bounce Rate 37.89% 29.44% -22.31%
% Page Exits 39.51% 30.72% -22.25%
Orders Placed 336 679 +202.08%
Acquisition Metric Feb 2013 - 14 Feb 2014 - 15 % Change
Organic Search 1,616 12,623 +681.13%
Referral 313 1,740 +455.91%
Demographic Metric (Sessions) Feb 2013 - 14 Feb 2014 - 15 % Change
In-state (Texas) 6,733 11,234 +66.85%
Nationwide (excluding Texas) 2,701 6,321 +134.02%

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